About Irtaza
Irtaza is a product engineer and founder of MAXXFACE. After years of experimenting with skincare, posture work, and facial-structure habits on himself — and watching friends fall for dangerous online "looksmaxxing" advice — he built MAXXFACE as a calm, evidence-based middle ground for people who want to look after themselves without falling into harmful trends.
He leads the editorial direction of every guide on MAXXFACE, writes long-form research-led articles, and personally tests every routine that the site recommends for at least 30 days before publication.
Editorial Focus
- Practical skincare for men, including ingredient-by-ingredient breakdowns
- Posture, sleep, and breathing habits that influence facial structure
- Grooming and styling guides grounded in face-shape analysis
- Debunking dangerous and unsafe self-improvement trends
Editorial Standards
Every article Irtaza publishes follows the MAXXFACE editorial standards: no medical advice, no promotion of harmful trends, no body-shaming language, and a clear privacy-first approach to user data. Read more on our About page.